Google Ranking Effect on Traffic

We spend a lot of time persuading people of the importance of Google and other search engines on the popularity of a page to the world. For this page on a personal blog plenty of hits were coming in, yet suddenly there was an increase in traffic for this page which persisted.

Why? Because for a year, the page came at the top of the second page of Google searches for the term ‘botfly’ and then suddenly it got promoted to second from bottom of the first page. Look at the difference in clicks for that search term from Google:

The difference is worth about a 30% increase in traffic, in this case.

Going Adult?

I suppose it was inevitable that, eventually, we’d end up being approached to write some sort of adult related website. Well finally that day came. We were kinda surprised to be approached an escort agency about giving them a site that actually works with search engines! The current site is riddled with untagged images, poorly structure, and generally quite amateurish. Fine in the days of websites being non-crucial parts of a business, but not fine in today’s web strategic days.

It’s still early days for the project, but one thing I immediately did… I told my girlfriend! After all, how else could I explain why I’d been poking around escort agency websites! I feel she suspects it’s just a cover. Working late, or trips away, could well be viewed with suspicion from now on….